Today’s article is by James Roche will show you just

How to Turn Your Passion into Passive Income.

Isn’t that something we’d all like to do?

Take the following tips from James and be on your own way to earning passive revenue from your passions.

Yes, you CAN make mon*ey with your passion…if you know the shortcut secrets. I’ve worked with hundreds of entrepreneurs in over thirty industries and I’ve discovered the TOP SIX steps to successfully turn your passion into passive revenue…

Step 1 – Find Your ONE Passion That Will Easily Turn To Profits

No doubt, you are passionate about a lot of things. But if you want to build a profitable business, you have to focus on the ONE passion that will generate the most money with the least effort. How do you choose which one? Well, think of it this way…

In business, you’re #1 goal is to help people solve problems. So which of your many passions can most easily translate into helping others solve problems? The more value you add to other people’s lives by solving their immediate problems, the more money you’ll make.

Step 2 – Find a Hungry Crowd Who Wants What You Offer

If you’re passionate about something, what do you want to do with all that knowledge and energy inside of you? You want to express it, right? Shout it from the rooftops! But the question is…

Do people want what you offer? If you solve problems for people, are they motivated enough to pay for a solution to their problems?

The key to business success is finding a target market HUNGRY enough to pay you for your products and services. Because there’s usually a BIG difference between what you think people need vs. what they actually want. Your task is to align your passion with a market that’s hungry for what you offer.

Step 3 – Capture Your Market’s Attention

If you’re clear about the problems you solve, and there are people out there looking for the solution…you have to alert them that you have the Golden Key that will set them fr*ee!

…and you’ve got about three seconds to tell them you hold the key.

Find a way to sum up the bottom-line end result you offer people in less than ten words. Because all your market really cares about is the end result they’ll get if they buy your product or service. Your ten words will be used in your headline, tagline and information product titles.

Step 4 – Communicate Your Solution Fast and Effectively

Once you’ve got their attention, you need to connect with them…fast.

Think of your marketing message as a nine minute conversation over a cup of coffee. You have to tell your potential client what’s the end result they will get, why you are the one to help them, why they should care, proof that you’re the one to help, a little bit about how you will help them, reassurance that there’s no risk on them to try and what they need to do now to take advantage of your offer.

Step 5 – Turn Your Solution into a System

Your clients want the simplest, shortest path to the results they desire. The best way to help them get from points A to Z the fastest way possible is to you’re your knowledge into a system. If you’re clear on the end result, you can design a program that walks your clients through, step-by-step, exactly how to achieve what they want.

If you work one-on-one with clients, chances are you are already using a system to guide people through – you just may not realize it yet. In my experience, every service business has a step-by-step system. Your task is to remove yourself enough from what you do so naturally and easily and identify the steps you take people through.

Step 6 – Turn Your System into Information Products

Here’s where you make the most money with your passion…

Once you’ve identified the step-by-step process you take people through to solve their problems, turn that model into an information product! The best part is, you can package your system into multiple products and programs because people prefer learn differently – visual, auditory and experientially.

So you can turn your system into special reports, eBooks, home study kits, videos, group coaching programs, live events…the list goes on and on. Each information product you create is a manifestation of your original passion. Each is another stream of passive revenue you can generate.

You can do this.

Remember, there are people out there right now WAITING for you to show up in their lives and help them solve a problem. They’re holding their wallets – ready to hand money to you…if you show up. It’s your choice now whether you want to turn your passion into a business and offer them the solutions that you know you have within you.

I invite you to take the leap and share your gifts with the world. You will be rewarded by having the freedom and lifestyle you desire.

To find out more about how YOU can turn your passion into passive revenue with information products, check out my upcoming group mentoring program called iMap – Integral Marketing Action Plan. http://www.myimap.com

© 2008, James Roche

James Roche, “The Info Product Guy”, helps entrepreneurs attract more clients and turn their passion into passive revenue with information products. He is the creator of the Integral Marketing Action Plan (iMap™) Program that shows you the fast, fun and easy way to market your business from the inside out so you enjoy the freedom and lifestyle you desire. To learn more about his simple, step-by-step programs and receive a fr*ee audio CD, “Turn Your Passion Into Passive Revenue”, go to: http://www.myimap.com

Posted by Danette Hibberd