Archive for the ‘Internet Mktg Tips’ Category

Why Writing Articles Is A Magical Internet Marketing Method
Monday, July 20th, 2009

Writing articles for more exposure!

Do you include article writing in your marketing strategies?

When performing keyword research you will notice that millions of searches are done for a certain keyword. When these keywords are typed into the search boxes of search engines such as Yahoo or Google, indexed websites containing articles including those keywords will be displayed in the organic results. And this is what drives traffic to websites with keyword-rich articles.

Yes, the magic word is articles, and I’ll tell you why.

I’m certain you’ve heard the saying before that in the internet world, content is king. You can say that again. That is why writing articles is one of the most popular and magical Internet marketing strategies today. Internet surfers just can’t get enough information on a plethora of topics. Providing information through articles is a surefire way to drive hot traffic to your web site.

Here are a few reasons why writing articles is a magical internet marketing method:

1. It’s absolutely free.

You may think it’s too good to be true because it doesn’t cost anything. Okay, you have to pay for your Internet Service Provider, but you do that anyway. But that’s it. All you need is your thoughts, your expertise, your computer, your hands and of course, some time. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which step of the process did you actually part with any money? Some of you may be saying you don’t have the time, but if you use simple templates to begin with, your articles will be completed quickly and easily.

2. Your website will be noticed quickly.

Submit your article to article directories that get the most web traffic and if you include an effective resource box, your web site will be crawled in no time.

3. Obtain back links automatically.

When you submit your content rich articles to directories, other websites will make use of your article too. With the copyright terms of your articles, and the resource box including the URL of your website still in tact on these other websites, more traffic will subsequently be driven to your website.

4. Raise your credibility.

As an online business owner, if you just display your products and services on your website, you will not achieve a high conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable in your field. And what better way to show that than by writing articles that will allow you show off your expertise?

5. Articles can be repurposed.

Once you’ve put your knowledge and expertise into an article, it can be repurposed or repackaged into information products. Create a teleclass using the same content as your outline. Write a number of articles and repackage into a special report, an e-course or a teleseminar series. Before long, your articles will be lining your product funnel.

Just allow your creative juices to flow and jot down your ideas quickly to jumpstart your article writing momentum, or refer to the idea generators here on www.productfunnelformula.com to get you going.

With the all the benefits including those listed above, you’ll quickly understand why writing articles is one step in the product funnel formula as well as a magical internet marketing method.

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Danette Hibberd © 2009

Grow your Prospects, your Prestige and your Profits. Turn your knowledge into income with the free report, “11 Quickest Ways to Monetize Your Expertise and Fill Your Product Funnel” at http://www.ProductFunnelFormula.com

Danette Hibberd helps female entrepreneurs turn their knowledge into multiple streams of passive income.

Filed under: Entrepreneur Tips, Internet Mktg Tips — Tags: , , , — Danette Hibberd @ 9:50 am
Top 5 Effective Landing Page Tips To Explode Your Conversions
Tuesday, April 21st, 2009

To optimize building your list of potential subscribers or customers you need to ensure your landing page is effective.

So, ask yourself - Is your landing page effective? Obviously, “effective” is relative to what your objectives are for the page, but as a rule, you are hoping to either sell your product or service, or capture details such as name and email address in order to build your list of leads.

Also referred to as the “name squeeze page” or “lead capture page”, you can build your database or mailing list by funneling all of your prospective subscribers from your marketing efforts in to your website via a landing page.

When someone visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, and there is so much competition, that we can easily forget where we were 10 web pages ago.

So the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not return. Imagine instead if you could have converted a fraction of those visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list, and this becomes successful with an effective landing page.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And should your visitor sign up to be on your mailing list, you will then be able to follow up via email, ezines and such and begin building a relationship and trust.

All in all, you want to convert as many visitors into subscribers as possible in order to be able to obtain the potential revenue in the future.

Following are tips to create an effective landing page that successfully converts a high percentage of visitors into subscribers.

Success Tip 1: Keep it simple. Let the visitor know who you are and how they can benefit by visiting your site. A photograph of yourself, an audio or a short video of introduction is effective as the majority of people searching for information on the internet today want to business with a real person.

Success Tip 2: While you are not necessarily making a hard sale or trying to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling. Be clear on what challenge or problem your prospect is experiencing (their pain), or what they want more of (their pleasure) and outline what’s in it for them.

Success Tip 3: As an incentive, offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report, audio or a sample of your paid product to your visitor in exchange for their details such as name and email address. The days are gone where many people are willing to leave their personal details just for a newsletter. As your goal is to capture details to enable you to follow up and build a relationship with your prospective customers, let them taste a sample of your expertise that contains great information. You should focus most of the attention of the text on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

Success Tip 4: Other than your opt-in form and perhaps important disclaimers and terms such as your Privacy Policy, there shouldn’t be any other links on your landing page which will either distract or confuse your visitor.

Success Tip 5: Have a clear “call to action”. Don’t assume they know what you want them to do, but rather tell the visitor what you want them to do, e.g. Fill in your details to have instant access to this free report to have you quickly (whatever the topic of your freebie is).

By using the above 5 top tips, you will build an effective landing page and your conversion rate will explode.

By Danette Hibberd

Filed under: Internet Mktg Tips — Tags: — Danette Hibberd @ 9:33 pm
Social Networking Can Explode Your Business
Sunday, April 5th, 2009

Do you think that it’s possible to explode your business using social networking?

For some, the thought of signing up with social networking sites such as Facebook or Twitter has them in a tailspin. Just having to open themselves up to the world is difficult, let alone having to find more time in their already busy day to chat with ‘useless gossip’. On top of that, there is also the idea of trying to come to grips with ‘how to’ work these social media sites effectively.

If your goal is to build relationships with others in your niche, and raise your visibility around the globe, then you really MUST begin actively being a part of social networking, particularly with the two major players, being Facebook and Twitter.

Yes, it is imperative to be active in social networking today, however be warned it can become addictive and chew up an awful lot of time. Once you master some of the steps, such as linking your sites to update concurrently, you’ll wonder why you didn’t begin social networking months ago.

Following are 3 tips to get you started:

1. To consistently be visible, allocate just a few minutes each morning, and again before you pack up for the evening.

2. Be interesting. Share messages that will both benefit others and raise your level of expertise within your niche.

3. Limit ’selling’ yourself, your products or services as the purpose is to build relationships.

For more tips and a great guide to understanding the workings of Twitter, and how you can get started, build a list of followers and raise your visibility, get your free guide -

The Twit’s Guide To Getting Started With Twitter.

Begin to use the benefits of Social Networking to Explode Your Business.

Danette Hibberd

Filed under: Internet Mktg Tips, Marketing — Tags: , — Danette Hibberd @ 6:45 pm
7 Tips For Social Media Success For The Female Entrepreneur
Friday, January 30th, 2009

Follow these 7 tips and as a female entrepreneur, you will achieve success via social media.

Did you know that solo professionals and female business owners can be the best PR managers? By using social media and the power of the Internet as a distribution platform you can equate the results of even the best public relations agencies.

However, some of us are not ‘up to date’ with the latest strategies and as amateur marketers, may need some advice if we wish to understand some of the short-cuts to early success.

Following are 7 easy steps to return real PR and branding results using social media tools:

1. Where can you be found? Set-up your PR and Branding Platform. Start small and focused. This platform is going to be where you drive people to learn more about you, your business, your products and services. Pointing back to this central focal point with all of your PR and branding campaigns will assist lead generation.

If you are technically inclined a simple blog is a great place to start. However, it is not necessary - you can choose to make Facebook, MySpace, or LinkedIn your personal brand platform. Make sure a visitor is aware of you and your strategy as soon as they arrive at your platform.

2. Listen to your visitors. Once you have a base station, you need to start listening to your market. Consumers are all over the Internet and it has become easier to survey their needs.

Recently, a great place to start listening is on Twitter - the premiere social networking and conversation tool. Search for key words associated with your market in the Twitter search engine, follow those you see are interested in the same key words, then sit back and see what they expect.

3. Participate. Although listening is important, actively participating will build trust, relationships, and targeted audiences. Ultimately, any online PR and branding strategy online is community building.

Community building means conversations and conversations build audiences. Audiences that will trust your recommendations, marketing, and services. Participation in your community will create sales leads for your business, if done appropriately. The important thing to remember is to build a relationship before going straight in with your sales messages, which leads to the next tip.

4. Give Value First. Consumers are naturally skeptical, especially online. Nothing brings a sale faster than “giving first” and breaking that natural skepticism. Online publishing tools and platforms have made it easy to leverage the Internet for big-time audience generation and distribution.

Creating valuable content targeted at providing solutions for your ideal customer can make a big impact. This can be as simple as a blog post, special report, e-Book, or even an amateur video. This little effort and value given freely and distributed widely will bring enormous return.

5. Build Relationships. You have to show that you care! Consumers and customers see this in a heartbeat - and they react. Quickly returning emails, phone calls, and even tweets show a passion for your business and the customers you serve.

Often, the biggest advocates and promoters of your products and services are those customers that are greeted with a sense of urgency.

6. Be Helpful. Consumers are using the Internet more and more to find information and solutions to their problems. Being helpful is one the most powerful marketing tactics. The psychological principle of reciprocity can produce incredible returns on a simple helpful tip, pointer, or referral.

If you know the answer to a question - offer assistance. There are lots of ways to help online and build your brand. Some great places to check are LinkedIn Answers or Yahoo!Answers.

7. Promote others willingly. Having a successful PR and branding strategy is not all about you and by offering to promote others will quickly build your audience and reputation. This technique has two benefits: Getting the reciprocity of helping someone else with a campaign. Secondly, you get the attention and trust of those who follow your advice and gain value.

This strategy of promoting others is like doubling your product base and increasing your marketing reach.

If all the above seems too much, seek professional advice and guidance from PR and marketing professionals who can help you set firm footing and foundation under your idea. Then you can make do-it-yourself have real impact.

Female entrepreneurs and solo business owners are usually the best public relations talent for their own products and services as they know exactly what solutions they provide for their target audience.

Make use of the social media platforms today to ensure your message is heard around the globe. However, keep in mind you need to allocate time for using these platforms, and stick to it! They can become addictive so it is important that you don’t put aside important tasks just to chat and tweet.

Female entrepreneurs can achieve the success and recognition they desire by using the various social media platforms.

Check out this article for great tools and resources for success with Twitter

Female entrepreneurs need to join the social media platforms today.

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Filed under: Entrepreneur Tips, Internet Mktg Tips — Tags: , , — Danette Hibberd @ 10:35 am
Harness The Power Of Blogging as a Female Entrepreneur
Monday, December 22nd, 2008

Harness the Power of Blogging!

As a female entrepreneur or woman in business, using a few tips when you’re blogging will enable you to easily and effectively increase the profile of your business with the search engines. And we all want that, don’t we?

Imagine using the power of blogging to be more successful in your internet marketing strategies. As you know, when the profile of your business increases then your online profits can soar. By following these simple steps, you can easily ensure that your blogging is a success.

If you want your blogs to be noticed amongst the millions of blogs on the internet today, and stand out from the rest, you need to make sure that your blog is optimized.

Several factors determine how powerful your blogging can be in improving your search engine position. We all know that the search engines love blogs and they get picked up by the search engines quickly, but this will only occur if you ensure that your blog is optimized.

The following simple tips will help you to harness the power of blogging and increase your profile with the search engines, which will in turn raise your profits from your business.

1. Ensure your blog title and URL structure is just right! Your URL must be search engine friendly and user friendly. It’s best if you keep your blog URL short and concise. It is also important for the name of your blog URL to be related to your online business niche.

2. Blog as often as possible, even everyday! This is the most important tip as we know the search engines just love new content. The blogs that are powerful and attract large volumes of traffic and bring the great results are those that are updated regularly. Search engines will pick up the new content and this will increase your ranking on search engines.

3. Categorise the content on your blog, ensuring you use your keywords, as this will increase the search engine ranking of your blog and website. If your website blog is about starting a home business, you can have categories like “home business opportunities”, “home business tips for success”, “secrets for making money online” and “make money online examples”. Be creative and have interesting categories for your blog. Using various keywords for your niche improves your search engine ranking for all these keywords.

4. You must tag your content. If you want your blog posts to get high visibility and exposure, it is important that you tag your content. You can do this by using pre-installed plug-ins in your blog script.

5. Ping every time you add new content to your site. Whenever you add new blog posts, ping your blog to alert search engines that you have added new content on your site.

6. Submit your blog to blog directories and niche directories. This will not only help you to get traffic directed from these directories but it will also create one way links to your site from these directories. All this increase your search engine position, and of course, your site’s visibility.

By using the tips above, you will seriously boost the power of your blogging, increase your site’s visibility because of improved position on search engines and ultimately increase your profits.

Get noticed by using the power of blogging today and harness your potential as a female entrepreneur and woman in business.

By Danette Hibberd

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Filed under: Internet Mktg Tips — Tags: , , , , — Danette Hibberd @ 10:21 am