Archive for the ‘Entrepreneur Tips’ Category

How well do you know your customers?

Who is it that will grow your business? You might put together the business plan, marketing strategy, and find the capital, but unless someone buys your products, you will remain a person with an idea and not much else. Knowing your customers is the first step in advertising and building a profitable business.

Who are your customers? That would depend on who you are trying to reach with your product. If you’ve done a test run of your product, you may have an idea that the ideal customer for your business is women aged 18-50, for example. That is a broad category, but you have to start somewhere.

Your advertising begins in areas where women are likely to see and give you a second look. Your advertising begins to pay off when the traffic to your business website increases along with sales. But the commitment to your customers doesn’t end here.

You have gained customers but they have haven’t been properly identified. How did they hear about you? What are their lives like? This sounds like a big job to tackle but you can figure out this information with a little effort. Your advertising dollars are precious and spending them on advertising forms that won’t pan out is unwise.

Offer customer surveys to learn about the people who buy your products. This type of communications gets customers talking to you about you. Ask them to evaluate everything from the checkout process to the types of products you offer.

For a more targeted approach, mail email confirmations that link to an online survey for everyone who buys a product from you. The information helps to flesh out a more detailed picture than just women aged 18-50.

Track customers with monitored offers as well. Monitoring customers lets you find out where they are from and by what method they reach you. Offer coupons with barcodes, online offers, and perks for referrals. You can determine how the customers shop, what you have that they want, and what advertising strategies to pursue next.

A referral is one of the best endorsements you can get from a loyal customer. Someone who shopped with you has recommended that others do so, too. When customers register with the site, ask them if they were referred by anyone. Reward those referrals with free merchandise or an extra percentage off on their next order.

Now that you know how to track customers, take the time to read their survey answers and referrals. Their answers are important and can also better your customer service to them.

Lastly, stay ahead of the technology game. Keep up with new breakthroughs in your industry so you can offer better products that your customers will love. When your website stays current and fresh, customers will continue to visit.

Do you know anything about your customers? Use the above advice to learn all you can about them. Cater your advertising efforts to your customers when you find out how they reach you and what will keep them coming back.

Take Action To Get Results In Business
Wednesday, September 9th, 2009

Are you an action taker, or a procrastinator?

What is the main focus of your business? No matter what your market, the goal is to make money. In order to do that, some planning is needed.

Sadly, many people don’t take action because they don’t know what to do. That is in business as well as life. You know where you want to go but without a roadmap, you aren’t going to get to square one, let alone the destination.

Knowledge is one of the great equalizers in our society. It’s who you know but also what you know that counts. But even more important, it’s what you do with what you know that counts. Sometimes, you can outsmart someone with better contacts by simply using your noodle.

If you want to be an entrepreneur, learn all that you can about the ins and outs of business, including:

* Business start-up
* Writing a business plan
* Website set-up
* Advertising
* Marketing
* Product branding

The more that you understand on the front end, the easier it is to formulate positive actions you can take to get results in your business.

So, what’s next? Well, since you are armed with the knowledge, it’s time to put that knowledge to good use. Most businesses need money to get started, even Internet businesses. The start-up costs are quite low with the latter, but you’ll still have to have some funds.

Nothing in business will just fall into your lap, so a bit of pro-action is needed. Go in search of what you need. Make a list. If it’s money, calculate exactly how much you will need plus a cushion to see you through to the first client payment. If it’s equipment, list that also.

Now, you have a place to begin. Talk to family and friends about your business venture. Host a gathering to present your business enterprise and see if they want to invest. If it’s a smaller venture, it could be as simple as asking your spouse if the family can spare the start-up funds.

Scour the Internet. There are tons of sites that offer free content and eBooks on various aspects of marketing. If you want to create a business website, check out reviews on website hosts and blog hosts. Join forums and business groups with similar interests and ask questions. A large part of the information you need to get your business off the ground comes at no charge - you just have to be willing to ask for it.

Before going further, consider what you have accomplished so far. Your business idea has taken shape in your mind and been translated into tangible efforts. You have your starting money, equipment, and resources to set up a website and begin marketing your product or service.

Now, implement what you have learned. That’s right - TAKE ACTION. You’ll encounter glitches along the way, but you have established relationships with other businesspeople to help you overcome them. Success in business comes in small steps. With every piece of knowledge and contact you make, another opportunity is born to help you move a step closer to your goal.

So, to get the results that you want in your business, you must take the necessary action.
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Tips To Starting an Online Business
Monday, September 7th, 2009

Online businesses are started everyday, and so you want to join the mobs and start an online business of your own. Just like a brick and mortar business, there are things to tend to before you actually start finding clients and making some money.

Below are some tips for your journey into entrepreneurship.

1. Flesh out that idea. At this point most traditional businesses would construct a business plan. It details your strategy for getting started, how you will make sales and when you expect a profit, among other things. If you know what area you will start with, that’s great. If you only have a general idea, you need to do some more digging. Research the viability of your idea, check the competition and make sure there is a place for you, your products or your services.

2. Do some keyword research. This is a helpful tool for identifying your market and for niche marketing. When people search on the Internet, they use certain words that will return the results they seek. Those keywords can be widely used (getting millions of results) or not (with a few thousand results). Some words are overused on the web. You’ll want to pass those up in favor of others that haven’t been exploited by online marketers. Keep a record of those keywords for later.

3. Set up an office. You’ll need a place to work with a computer, desk, chair, and Internet access. Most people have all-in-one printers so they can manage other office tasks easily. Since your business runs in cyberspace, invest in the fastest Internet connection you can get in your area. Don’t entrust your business profits to dial-up.

4. Create an online presence. This will be your headquarters. If you don’t know how to create a website, do a little reading on the subject. In the meantime, shop around for a good webhost. Here are a few things to look for: tutorials for set-up, decent price, lots of bandwidth, design templates, extras, and 24-hour assistance. No one wants to be left hanging after they’ve paid their money.

5. Choose a domain name. The name of your business website needs to appeal to the search engines. You can use some of those keywords you found to come up with a name that is relevant to your business and catchy at the same time. When using more than three words, use hyphens between words to make the name easier to read. A domain name search will tell if the name is available or not. Register your domain name with a reputable service. Be sure to renew it every year so you don’t lose it.

6. Use some simple techniques to drive traffic your way. SEO content is one avenue. If you love to write, create eBooks to sell or give away on your site. Join business forums to learn about online marketing and how to showcase your product. For selling products, you’ll need to add an online storefront to your website.

Are you interested in starting an online business? Use these tips to get the ball rolling on your venture and get it while you can.

Is a Business Website Really Important?
Friday, September 4th, 2009

How important is a website for your business?

The goal of any business is to make money. To do that you need to get the word out about your products or services. One way that you let people know you exist is with a business website. And today you can reach prospects and customers not only in your local neighbourhood, but all around the globe.

Some ask if a business website is truly important. The answer to that question is found in the advantages of the website to increase business profits. A business website is an advertising tool you would be unwise to pass up.

Advertising offline is how businesses tell others about their products. You run newspaper ads, use billboards (if you can afford that), direct mailings, and flyers - to name a few. The more visible you and your product are, the more people you have a chance to attract.

A business website does the same for online businesses and home businesses that want to move into new markets. Think of it as your online billboard, but this one is more affordable. Using a business website, you get to showcase your products in the most flattering light possible. Anyone who visits will see the best you have to offer them.

Business websites work for small as well as larger businesses. Websites can be set up to run an online store, answer questions for customers, provide useful content, and gather information from customers. All of these things you have to do yourself with a brick and mortar business that has no website presence.

Business websites allow for the streamlining of almost all processes pertaining to your business. You can send electronic invoices to clients, pay business expenses online, and pay any contracted employees. The paper trail is a thing of the past with virtual businesses. But, if you did need a document, they can be safely accessed on your computer or flash drive and printed.

Business websites allow for 24-hour shopping. Showcasing your products at a trade show or flea market allows you 8-10 hours a day to attract customers and make a sale. With a business website, anyone in the world can view your products on your website and purchase what they want. It could be three o’clock in the morning where you are but your store is open for business half way around the world where it is later in the day.

For brick and mortar businesses and virtual ones, a website adds credibility to your products. A potential customer can see and get all the information they need about a product before they buy. Posting customer testimonials helps, too. For brick and mortar, a website shows that you have taken the next step in your business growth. Now, the customers who spread the word about you to their friends have a place to direct them to that doesn’t require getting in the car and driving somewhere.

A business website is a great asset to any business. With so many web hosting companies, and the inexpensive costs of purchasing domain names, setting one up is easy to do and it gives you an online presence to increase the visibility of your business.

Increase the visibility of your business and get online with a website today.
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Five Tips to Beat Procrastination
Tuesday, September 1st, 2009

Are you a procrastinator? Imagine knowing how to beat procrastination and JUST DO IT!!

Why do it today if you can do it tomorrow? Thinking like that is the beginning of the end when it comes to getting anything done — work or home chores.

The key to being more productive at work is to stop procrastinating before it gets a foothold in your thinking process.

Why do you procrastinate? There are several reasons and some might surprise you. Fear of failure is one reason. No one wants to be make mistakes but they are a part of life and they do happen to everyone.

Fear of success is also a reason why you might procrastinate. Here is the rationale: If you succeed you will be expected to do so all the time. The pressure alone can stop your work.

Stress causes procrastination, too. It is easier to deal with a problem by hiding and pretending it will go away than meeting it head on. The problem is that the day you are ready to deal with it never comes.

Use the following five tips to stop procrastination from hindering your work.

1. Make a list. Use dashes instead of numbers so the items on the list aren’t ranked in any particular order. Add deadlines so that you can prioritize the list. As you finish a task on the list, cross it off with a colorful pen. Every time you look at the list you will get a sense of accomplishment.

2. Set aside time for other tasks
. All work and no play, as they say. Sometimes when you work, you’ll notice your mind thinking about taking a break and doing something else. We’ve all done it. Avoid those breaks in productivity by scheduling time to get away and take a break. Knowing that you will get a break makes you want to stay focused on your work until that time.

3. Don’t overload your schedule. If you have too much to do in a small span of time, procrastination will surely creep in. No one wants to slack off at work, but biting off only as much as you can chew is not the same thing. You are more productive when you can manage your tasks instead of drowning in them and missing all of your deadlines.

4. Find coping mechanisms
. Stress can lead to procrastination. Deal with the stress before it affects your work. Learn breathing techniques; take an exercise class; chant a mantra. Whatever will relax you can also keep you working.

5. Stay organised. A desk piled with papers, folders, and sticky notes is not what you want to see every morning you walk into the office. Keep your desk neat and everything where you can find it when you need it. Organisation stops you from abandoning the task at hand because of a misplaced file.

Procrastination is hard to beat because it comes from within us.

Make good use of the above to regain your level of productivity in the workplace, and follow the five tips to beat procrastination once and for all.
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If you’re feeling confusion, frustration or overwhelm, consider the suggestion that you may need to declutter your office and your mind.

Who realises that the state of your office would affect the state of your mind? Simplifying things around your office, whether at home or in another building altogether, will lead to greater peace of mind and a more productive environment.

Your office doesn’t start off in a mess. The desk is clean, papers are in piles, and you can see the telephone. Every time you walk in, you’re ready to work because everything looks so neat. Over time, all of that usually changes.

For a home office, clutter is not a unique problem. The clutter is not only papers and mail for your business but also other people’s stuff: family paperwork, bills, kids’ toys, newspapers, kids’ homework, and an assortment of odds and ends. The possibilities are endless.

It has been eluded to that an out-of-control office space can lead to a depressive state of mind. The process of finding what you need when you need it is frustrating. The thought of taking the time to slim down those towering piles of paper creates anxiety. Dealing with that adds to the pressure of work deadlines.

Don’t worry because help is on the way. Following are five tips to change your view in and of your office space.

1. Do a little every day. If your office is already a mess, the problem won’t resolve itself in a day. You don’t have to take a holiday to clean your office. Instead, create a plan of attack detailing what decluttering tasks need to be tackled around the office. For the first week or so, those piles might still seem daunting, but relax in the knowledge that you are whittling it away.

2. Stop junk mail at the door.
Junk mail has a way of piling up…everywhere. Most people hit the highlights of their mail as they walk to their desk or back in the house. Anything that you know is an advertisement, throw it away right away.

3. Use of filing cabinets. They are there to help you. Use hanging folders inside to organize invoices, finished project paperwork, requisitions and more. If the paper is in a filing cabinet it is off of your desk. Easy to read labels assist you to find any of this information later.

4. Go paperless. In today’s society, more and more businesspeople are throwing off the paper for the virtual. Instead of keeping dozens of paper invoices, create computer files for the information. If you need a copy of the invoice, it’s as simple as accessing the file and printing it. To avoid losing the information, back it up on a flash drive or hard disk.

5. Put everything in its place.
Every home or office has a junk drawer. That’s where the odds and ends we can’t be bothered with organizing seem to end up. Instead of creating a black hole in your office, find a place for everything right down to the paper clips, and stick to it.

Organizing a mess is not easy. However, once you’ve decluttered that office you will feel better about working there.

Make a deal to avoid future clutter by using the above five tips. You will not only improve your efficiency, but you’ll be more productive as well.
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Writing articles for more exposure!

Do you include article writing in your marketing strategies?

When performing keyword research you will notice that millions of searches are done for a certain keyword. When these keywords are typed into the search boxes of search engines such as Yahoo or Google, indexed websites containing articles including those keywords will be displayed in the organic results. And this is what drives traffic to websites with keyword-rich articles.

Yes, the magic word is articles, and I’ll tell you why.

I’m certain you’ve heard the saying before that in the internet world, content is king. You can say that again. That is why writing articles is one of the most popular and magical Internet marketing strategies today. Internet surfers just can’t get enough information on a plethora of topics. Providing information through articles is a surefire way to drive hot traffic to your web site.

Here are a few reasons why writing articles is a magical internet marketing method:

1. It’s absolutely free.

You may think it’s too good to be true because it doesn’t cost anything. Okay, you have to pay for your Internet Service Provider, but you do that anyway. But that’s it. All you need is your thoughts, your expertise, your computer, your hands and of course, some time. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which step of the process did you actually part with any money? Some of you may be saying you don’t have the time, but if you use simple templates to begin with, your articles will be completed quickly and easily.

2. Your website will be noticed quickly.

Submit your article to article directories that get the most web traffic and if you include an effective resource box, your web site will be crawled in no time.

3. Obtain back links automatically.

When you submit your content rich articles to directories, other websites will make use of your article too. With the copyright terms of your articles, and the resource box including the URL of your website still in tact on these other websites, more traffic will subsequently be driven to your website.

4. Raise your credibility.

As an online business owner, if you just display your products and services on your website, you will not achieve a high conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable in your field. And what better way to show that than by writing articles that will allow you show off your expertise?

5. Articles can be repurposed.

Once you’ve put your knowledge and expertise into an article, it can be repurposed or repackaged into information products. Create a teleclass using the same content as your outline. Write a number of articles and repackage into a special report, an e-course or a teleseminar series. Before long, your articles will be lining your product funnel.

Just allow your creative juices to flow and jot down your ideas quickly to jumpstart your article writing momentum, or refer to the idea generators here on www.productfunnelformula.com to get you going.

With the all the benefits including those listed above, you’ll quickly understand why writing articles is one step in the product funnel formula as well as a magical internet marketing method.

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Danette Hibberd © 2009

Grow your Prospects, your Prestige and your Profits. Turn your knowledge into income with the free report, “11 Quickest Ways to Monetize Your Expertise and Fill Your Product Funnel” at http://www.ProductFunnelFormula.com

Danette Hibberd helps female entrepreneurs turn their knowledge into multiple streams of passive income.

Powerful copywriting that effectively sells is a skill, and those marketers who know how to do it well could even ’sell snow to the eskimos.’ Not every business owner can afford to invest in a professional copywriter, and if you are in the position where you write your own copy, it’s important that you follow a few guidelines to make sure your sales copy is done in the best way possible.

Copywriting is the one skill which all business owners, whether online or offline, should learn. However, in this article, we will focus on the benefits of powerful copywriting for those who conduct a large portion of their marketing and business online. As an online marketer you communicate through words – if those words aren’t effectively conveying your message, then you’re in for a long and bumpy ride.

You’ve spent your valuable time and effort creating your product, and it’s now time to let your target market know about it.

To help get you started, here are a 6 copywriting tips:

1. Really Know your Target Market.

Effective copywriters know exactly who they’re writing for before starting. They speak directly to ONE person and keep that same person in mind at all times. If you try to reach too many people with your copy you’ll end up missing your target altogether and not reaching anyone at all. Before starting, visualise your ideal client, what does she look like, what is she feeling, what is her pain? Ask yourself, what does she want more of, and how will she feel after learning or experiencing what you offer? Know exactly who you’re writing your copy for and stick to it. Make reference to her in your headline or sub heading for more powerful and effective copywriting.

2. Use Powerful Headlines that Intrigue.

Use clear headlines throughout your copy to guide the reader. Your main headline should be in bold and large letters to grab the reader’s attention. It is true the headline which can either make or break your copy. Use a benefit-focused headline, which explains in powerful detail how you can help solve the customer’s problem. Then use sub-headlines throughout the copy to keep the reader intrigued so they will keep reading.

3. Avoid Using Big Words.

Online writing is different to the writing you did in English class. Throw out the text book and forget all those rules your teacher taught you. Online writing is casual and needs to convey emotion and a clear purpose. You need to speak to the person as though you’re sitting down with them and chatting over a coffee… stay away from big words and long adjectives or risk boring (and losing) your prospects!

4. Be Persuasive and Honest.

If you love your product that’s great but it’s also a bit biased. Your customers want to hear from other unbiased people who have used your product. Include customer testimonials but not just any testimonial will do, the more information you can include the better. For more powerful copywriting, try to include the person’s full name, city, state, website URL and if possible a picture, or for more impact, an audio or video of that person. The more information your testimonial includes the more persuasive and believable.

5. It’s Not All About You!

In fact, it’s not about you at all. Effective copywriting is concerned with the needs of the customer. The writer doesn’t really matter… Of course, you may need to add a little personal information about yourself in order to gain trust and to explain why your customer should trust you, but even in this case it’s all about what you can do for them. Read through your copy and check. If it contain a lot of “I’s” then it’s time for a serious re-write. Go back and change most of those “I’s” to “You’s”. Remember the most important radio station WIFM (What’s In It For Me?). Your writing should always be about the customer.

6. Don’t Forget the Call.

The call to action that is. Never assume your reader will know what to do, but guide them and tell your visitors what you expect them to do. If you want them to click over and purchase your weight loss product, say so, and say so in a clear way which promotes all the benefits of your products . “Click here to learn how you can lose those last 5 kilos and keep it off for good”. Be precise in your wording and always include a clear call to action. This will certainly add power to your copywriting, and be more effective as your conversion rates skyrocket.

Use the above 6 tips for powerful copywriting to effectively sell your products, and before you know it, your info products will be ‘walking out the door’.

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5 Tips to Become a Better Blogger
Monday, May 4th, 2009

Blogging is a relatively simple process but admittedly can be a lot of work. While it isn’t hard to post to your blog, coming up with ideas to write about, getting the traffic and the revenue from your blog that you desire is a tougher proposition. Maybe you’ve been blogging for a while and still aren’t seeing the traffic numbers you’d anticipated.

Here are 5 ways that you can enhance your blogging skills for more effective results.

1. Keep up with the times. As you can imagine, no one wants to read last month’s news. A blogger needs to know what is going on in the world yesterday, today and tomorrow. Some important issues may stay in the headlines for months at a time but your audience will want fresh updates on those topics. Knowing what is going on around you will make your blog content interesting and worth reading.

2. Change your content often. It’s disheartening to lose traffic you’ve worked hard to attract just because you haven’t updated your posts. You might not need to post every day but you can be sure that your readership will drop off if you only post once a month. Readers like fresh content and they will go where they can get it so you need to keep them occupied. If you can’t manage to update your blog regularly and often, hire a virtual assistant or a writing company to produce interesting content on different topics that relate to your theme and post the information on a regular basis. This would work well if you have more than one blog and not enough hours in the day to manage them all.

3. Network, Network and Network some more. This will help you get your content out there. Register with search engines and join social bookmarking sites like Technorati and Digg so people can see what you are doing. Share your blog address with friends on your profile page on MySpace or Facebook. Twitter your updates as you post.

4. Pay attention to your readership. When people post comments they like you to answer them back. Some visitors ask questions whilst others just want to let you know that they agree or disagree with what you’ve said. Take the time to talk to them. After all, they took the time to visit and post a comment. Their comments can drive the direction your blog takes in the future if you want to keep them as readers and increase your traffic.

5. Keep your ads to a minimum. Ads are one way for bloggers to earn money from their sites. That’s all well and good and a few ads are great and will attract attention. If you post too many, however, visitors might be turned off. It’s important that your content is the main attraction. It’s good if the ads coordinate with your blog niche, but only a few and at the top of the page if you want them to be clicked regularly by visitors.

Effective blogging is an art and creating interesting, updated content to keep readers coming back takes effort and commitment. Even if you already blog, use these 5 tips to enhance your current sites and boost your value to the blogosphere.

You’ll be amazed with your results as you become a better blogger.

Filed under: Business Tips — Tags: , , — Danette Hibberd @ 10:38 pm