As a female entrepreneur, it’s important to make advertising work for you.

In order for your advertising to perform optimally, that is for it to generate the awareness and sales you desire, it’s imperative that you create a system to test and track your results. Tracking will tell you how your advertisement is performing and testing will tell you which specific variables, like your headline, work the best. Here’s how to make advertising work for you.

Step One: Find the right tools for the job. Google analytics does a wonderful job of tracking website data. Creating an advertising strategy whereby you can track the click through rates of specific advertisements will go a long way toward providing the information you need.

Additionally, if you’re using AdWords or other pay per click search engine advertising methods then they’ll provide the necessary data.

In order to tweak an ad for optimal results, many business owners use a system called Split Testing or multivariate testing. This method involves testing the results from two different variables in the same advertising campaign. The results are tracked over a specified period of time There are many software programs which will facilitate a complex multivariate testing strategy however, it can also be as simple as sending the viewers of each different advertisement to a unique webpage and tracking the results.

Step Two: Decide what to test. You can split test just about anything from the headline to the background color in your banner ad or your call to action. The most useful items to test include:

* Keywords
* Graphics
* Copy
* Headlines
* Price points
* Photos
* Bonus offers
* Text links
* Calls to action

The most important thing to remember is to keep everything constant except the item you’re testing. This means that if you’re testing to see if a particular keyword works better in a PPC campaign, the advertisement has to remain exactly the same for both keywords.

At this point you’ve chosen your ad type, you’ve chosen a location to advertise, you’ve written your ad and you’ve created ways to test the ad to analyze effectiveness. You’re ready to start advertising and testing and tracking your results for maximum effectiveness and return on investment.

Remember, that advertising and promotion is a huge key to your success as a female entrepreneur or woman in business.

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Working from home - is this for you?

Working from home is an ideal choice for many. Whether you own your own business or your employer allows you to telecommute, working from home offers many conveniences and freedoms that a traditional office job does not. However, working from home also offers many challenges; the primary challenge for many is staying focused and motivated.

Step One: Create a Workspace

Staying focused and motivated when working from home requires a home office. Yes, maybe the kitchen table or the couch could work. However, placing yourself in those locations is just asking for distractions.

When you create a designated workspace, your frame of mind changes immediately when you walk into it and sit down. You’re mentally more ready to focus. Make your workspace comfortable enough that you enjoy being there yet not so comfortable that you want to be there when you’re not working or that it becomes a place to hang out.

Additionally, when you create a workspace, your family will take your working from home more seriously. It becomes easier to set boundaries. When you’re in your office, you’re working and you’re not to be disturbed.

Step Two: Create a Schedule

Okay so maybe one of the things you love about working from home is that you don’t have to create a schedule however a schedule will help you stay focused and productive. When you create your schedule, remember to schedule in breaks, household chores, time with your family and meals. It’s easy to say, “I’m going to work from 10-4” however actually sitting there and working for six hours is going to be a lot more difficult. Give yourself breaks and downtime during the day. When you schedule in your distractions, your working time is much more focused and it’s easier to stay focused because you know you have breaks to look forward to.

Additionally, make sure to schedule days off. It’s easy when you work from home to work from the time you get up until the time you go to bed seven days a week. It’s a sure way to suffer burnout quickly. Plan vacations, days off, and time for yourself to stay motivated.

Step Three: Eliminate Distractions

Make a list of distractions. Perhaps it’s laundry, your children, your friends calling you for coffee, appointments and errands. Make a list of these distractions and then find a way to eliminate them.

For example, if your children are a distraction, then how can you plan your day around them? Can you trade childcare days with other parents who work from home? Can you hire a sitter for part of the day? Can you work around their naps?

Staying motivated and focused when working from home is possible. Rather than modeling your work from home life around what you feel you should do, take a look at your reality, your needs and personality, and create a work from home life that works for you. It takes a little planning and premeditation to get the job done.

Enjoy these tips to stay motivated at home as you run your business.

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Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive, yes you can do it, mindset.

Easier said than done, right? Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire.

1. Surround yourself with successful and positive people. The influence people have over our own personal energy is amazing. Moods and attitudes are so easily spread – think about how much of a difference a simple smile from a stranger can make for your day and then magnify it 1000 times to demonstrate the power of positive and successful friends, family and associates. When you have people around you who inspire you, believe in you and want you to succeed, there’s no room for doubts and even when they creep up, they’re quickly swept away.

2. Create a mantra or an affirmation. Repeating positive affirmations has been shown to get people through tough times and to actually help them truly believe what they’re saying.

For example, “I am building a powerful and profitable business.” Many of the most esteemed business professionals have used the same affirmation strategy to attain their success. To find the right affirmations for you, consider writing a quick list of your doubts, insecurities and complaints. These can then be quickly turned into affirmations.

For example, if you write that you’re always feeling disorganized then your affirmation would be, “I am organized and in control.” Repeat your affirmations several times a day and feel the power of positive thinking.

3. Capture negative thoughts. We all have negative thoughts from time to time, however, negative thoughts and emotions can derail us and prevent us from achieving all we desire. Of course catching those negative thoughts takes practice and persistence. When you find yourself thinking negative thoughts or having negative emotions, find a trigger to turn them around. The affirmations mentioned above are a great way to turn the negative into the positive. You can also find quick pick me ups like a favorite song, a walk outside in the fresh air, or some exercise to help improve your mood.

4. Set goals/intentions and then be willing to let it go. The law of attraction says that we attract what we focus on the most. However, desperation, needing your business to be a success, sends mixed messages and a lot of negativity into the universe. Set your goals and intentions and then let them go. A certain amount of faith in yourself and in the power of attraction is necessary. Give it a try.

5. Be grateful. Gratitude is perhaps the single most powerful and positive tool for success. When you’re grateful for all of the wonderful things and people in your life the challenges you face seem significantly less important and are more easily dealt with.

Consider keeping a gratitude journal and make a practice of entering into it daily. That way, when you’re facing challenges a quick peek at all the amazing things in your life will make you feel as if you can tackle anything. Additionally, an attitude of gratitude helps you maintain a positive perspective and to face challenges as opportunities rather than obstacles.

Success is within your reach and with the right attitude you can accomplish anything you set your sights on. Embrace these five powerful mind success strategies and you’ll build a better business as a female entrepreneur and live a happier, more satisfying life.

You’ll be glad that you did!

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