To optimize building your list of potential subscribers or customers you need to ensure your landing page is effective.
So, ask yourself - Is your landing page effective? Obviously, “effective” is relative to what your objectives are for the page, but as a rule, you are hoping to either sell your product or service, or capture details such as name and email address in order to build your list of leads.
Also referred to as the “name squeeze page” or “lead capture page”, you can build your database or mailing list by funneling all of your prospective subscribers from your marketing efforts in to your website via a landing page.
When someone visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, and there is so much competition, that we can easily forget where we were 10 web pages ago.
So the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not return. Imagine instead if you could have converted a fraction of those visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list, and this becomes successful with an effective landing page.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.
And should your visitor sign up to be on your mailing list, you will then be able to follow up via email, ezines and such and begin building a relationship and trust.
All in all, you want to convert as many visitors into subscribers as possible in order to be able to obtain the potential revenue in the future.
Following are tips to create an effective landing page that successfully converts a high percentage of visitors into subscribers.
Success Tip 1: Keep it simple. Let the visitor know who you are and how they can benefit by visiting your site. A photograph of yourself, an audio or a short video of introduction is effective as the majority of people searching for information on the internet today want to business with a real person.
Success Tip 2: While you are not necessarily making a hard sale or trying to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling. Be clear on what challenge or problem your prospect is experiencing (their pain), or what they want more of (their pleasure) and outline what’s in it for them.
Success Tip 3: As an incentive, offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report, audio or a sample of your paid product to your visitor in exchange for their details such as name and email address. The days are gone where many people are willing to leave their personal details just for a newsletter. As your goal is to capture details to enable you to follow up and build a relationship with your prospective customers, let them taste a sample of your expertise that contains great information. You should focus most of the attention of the text on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
Success Tip 4: Other than your opt-in form and perhaps important disclaimers and terms such as your Privacy Policy, there shouldn’t be any other links on your landing page which will either distract or confuse your visitor.
Success Tip 5: Have a clear “call to action”. Don’t assume they know what you want them to do, but rather tell the visitor what you want them to do, e.g. Fill in your details to have instant access to this free report to have you quickly (whatever the topic of your freebie is).
By using the above 5 top tips, you will build an effective landing page and your conversion rate will explode.
By Danette Hibberd
If there is one man who shares amazing wisdom regarding the relationship between business, personal and spiritual success, it is David Neagle, aka the Million Dollar Income Acceleration Coach.
I love to share his diamonds of wisdom, and I hope you enjoy his latest sparkles.
Where did the Dark go?
People who are able to move rapidly into higher and higher incomes develop a greater awareness of their personal world and what is being created in their personal world. Let me explain the difference between two important words that will assist you in using this lesson to your greatest advantage.
Consciousness vs. Awareness:
People who get stuck in their current reality even though they have a sound understanding of universal laws and personal and business creation principles are not as unconscious as many would think. It’s very easy for someone to put these people in a box and say “They are unconscious of what they are doing.” After working with many people who have had this “being-stuck-in-their-current-reality-problem,” I can tell you that most of them are very conscious of the situation!
Consciousness (or being conscious of what you are being, doing and creating) is a proactive & deliberate intention on the part of the creator. However, it is only the first step in the realization of just how powerful and magnificent you really are. Consciousness sees and understands duality, and it can also get stuck there, which is why you will commonly hear conscious people ask “HOW” to do something i.e. “How do I raise my income to a million?”
There is an intellectual understanding at this level and some conscious deliberate creation has been experienced, but that is as far as it goes. The Conscious Creator will then commonly look for another model to use to change their circumstance and more often than not discovers that it does not work for them the way they had expected. They are very conscious of this.
Understanding awareness is the magic key, so to speak, that dissolves the nature of your reality and allows you to move from one reality to another at will. Awareness itself and by itself is an experience. It’s not something you do, but it is what you are.
“Aware people” change their reality as they see fit. When they are done experiencing one reality they simply step into another one. Consciousness wants to know how first and then make changes and then experience. Awareness is all about stepping into the experience first then playing in that experience. To make this very simple, it’s much like turning on the lights in a dark room. When you flip the light switch, light fills the room - but where did the dark go? Seriously, where DID the dark go? In truth, it didn’t go anywhere - it’s still there all around you. If you don’t believe me just flip the light switch off and see what happens. You may want to do this several times & really think about what you are experiencing.
Now think about this a bit more in the dark room. You are conscious of the things in the room, but you still see problems because you can’t seem to navigate through the dark. When you flip the light switch, your reality changes INSTANTLY and now you can see what you couldn’t see before - even though you consciously knew things were there! Because of intellectual understanding, you couldn’t see the way. All you could do was attempt to navigate your way around, which is the process of consciously thinking about what you are doing first, THEN receiving feedback from your environment, and lastly reacting to what you PERCEIVE your experience to be. Yes, it’s a mouthful but just sit with it for a while…
Okay, now lets move into a making a Quantum Leap…
Many people would love to know HOW to increase their income and better their individual circumstances. The key to leapfrogging (and not stair-stepping ), is to ask, “By staying in my current situation, what purpose is this serving?.” You see, awareness turns on the light every place there is dark. Discover WHY you would resist stepping into a different reality - and by discover, I literally mean become aware of why (don’t just repeat back what you think) then everything begins to change. Awareness = Quantum leaps. Period. No awareness, no quantum leap.
Would you like to know where your light switch is? Then let me suggest that you attend one of my upcoming live events so I can guide you personally. Just send an email to events@davidneagle.com and one of my team will be in touch to help you decide which of my upcoming live coaching sessions is best for you.
Remember: the reality you want to experience is only a flick of the switch away from you, but you need to be aware of where the switch is.
“Just Believe”
© Copyright 2009 - David Neagle’s Life Is Now Inc.
All Rights Reserved Worldwide.
About the Author:
David Neagle, Million Dollar Income Acceleration Coach, mentors entrepreneurs to quantum leap their current businesses past the 7-Figure income level in just 12 months. David invites you to download–as his GIFT to you–his legendary “Art of Success” 4-hour audio program. This audio series is a tremendously compelling and comprehensive program that demonstrates–once and for all–that Success has nothing to do with “getting” or “achieving”, and everything to do with WHO we much BE to manifest our hearts’ true desires.
Think about your awareness and where your light switch is.
Discover more success strategies from David Neagle here.
Do you think that it’s possible to explode your business using social networking?
For some, the thought of signing up with social networking sites such as Facebook or Twitter has them in a tailspin. Just having to open themselves up to the world is difficult, let alone having to find more time in their already busy day to chat with ‘useless gossip’. On top of that, there is also the idea of trying to come to grips with ‘how to’ work these social media sites effectively.
If your goal is to build relationships with others in your niche, and raise your visibility around the globe, then you really MUST begin actively being a part of social networking, particularly with the two major players, being Facebook and Twitter.
Yes, it is imperative to be active in social networking today, however be warned it can become addictive and chew up an awful lot of time. Once you master some of the steps, such as linking your sites to update concurrently, you’ll wonder why you didn’t begin social networking months ago.
Following are 3 tips to get you started:
1. To consistently be visible, allocate just a few minutes each morning, and again before you pack up for the evening.
2. Be interesting. Share messages that will both benefit others and raise your level of expertise within your niche.
3. Limit ’selling’ yourself, your products or services as the purpose is to build relationships.
For more tips and a great guide to understanding the workings of Twitter, and how you can get started, build a list of followers and raise your visibility, get your free guide -
The Twit’s Guide To Getting Started With Twitter.
Begin to use the benefits of Social Networking to Explode Your Business.
Danette Hibberd