How well do you know your customers?

Who is it that will grow your business? You might put together the business plan, marketing strategy, and find the capital, but unless someone buys your products, you will remain a person with an idea and not much else. Knowing your customers is the first step in advertising and building a profitable business.

Who are your customers? That would depend on who you are trying to reach with your product. If you’ve done a test run of your product, you may have an idea that the ideal customer for your business is women aged 18-50, for example. That is a broad category, but you have to start somewhere.

Your advertising begins in areas where women are likely to see and give you a second look. Your advertising begins to pay off when the traffic to your business website increases along with sales. But the commitment to your customers doesn’t end here.

You have gained customers but they have haven’t been properly identified. How did they hear about you? What are their lives like? This sounds like a big job to tackle but you can figure out this information with a little effort. Your advertising dollars are precious and spending them on advertising forms that won’t pan out is unwise.

Offer customer surveys to learn about the people who buy your products. This type of communications gets customers talking to you about you. Ask them to evaluate everything from the checkout process to the types of products you offer.

For a more targeted approach, mail email confirmations that link to an online survey for everyone who buys a product from you. The information helps to flesh out a more detailed picture than just women aged 18-50.

Track customers with monitored offers as well. Monitoring customers lets you find out where they are from and by what method they reach you. Offer coupons with barcodes, online offers, and perks for referrals. You can determine how the customers shop, what you have that they want, and what advertising strategies to pursue next.

A referral is one of the best endorsements you can get from a loyal customer. Someone who shopped with you has recommended that others do so, too. When customers register with the site, ask them if they were referred by anyone. Reward those referrals with free merchandise or an extra percentage off on their next order.

Now that you know how to track customers, take the time to read their survey answers and referrals. Their answers are important and can also better your customer service to them.

Lastly, stay ahead of the technology game. Keep up with new breakthroughs in your industry so you can offer better products that your customers will love. When your website stays current and fresh, customers will continue to visit.

Do you know anything about your customers? Use the above advice to learn all you can about them. Cater your advertising efforts to your customers when you find out how they reach you and what will keep them coming back.

Digital Marketing Campaign – What does it mean?

Marketing is used as a means to make our advertising more effective. If you have the right audience identified, you can find ways to reach them. One such way that is growing by leaps and bounds is digital marketing.

What is digital marketing? It is basically marketing tools that encompass everything but traditional methods. It doesn’t include print or magazine media. Some people think of banner ads and email, but the scope is so much larger than that.

Digital media does include the two above-mentioned techniques, but also others you might not have thought to include:

* Podcasts
* RSS feeds
* SMS
* Instant messaging
* Text messaging
* Video streaming
* Social bookmarking
* Blogging

All of these avenues are used to market products and services to the global community. With traditional forms of marketing, you get feedback from your customers and others who just wanted a look-see, but it takes time. Compiling responses is labour-intensive.

Here’s an example. You send a bill to a customer. On the back it states that they can make a comment or write change of address information if needed. Let’s say that the customer mails their bill back to you. It may take three to four days to receive and then another day or two to credit the account and log any responses. Before that customer hears back from you if they have a complaint, it could be a week or more.

That’s how things were done in the past - exclusively. Changes in the technological landscape of our world have made waiting a thing of the past for most services. With instant messaging, we can carry on a conversation with a client in real time. The same goes for webcasting. Podcasting is like having your own little radio station on your website. Even with email and social networking sites you can chat as if you were in the same room.

It really is a convenient way to reach the people who would most benefit from your products and services. And, what if you want to keep up with someone’s blog postings? Subscribe to their RSS feed. When updates are made you are notified. Checking on news or an eBay auction? You can do it from your cellular phone with SMS messages.

There are two types of digital media:
push and pull. Pull is when a user finds you on the Internet using digital media. They have your website address and they link to you and your media - streaming video, podcasts, and the like. They establish a link with you.

Push is when you contact the user and entice them to use your services or products. This is the logic behind the SMS messages you receive on your cellular phone. Emails from companies can be sent directly to the customer asking them to come and see what you offer.

Digital marketing is moving business ahead in a big way. We used to be limited to print and then our computer searches, but now, the target market is accessible through many media outlets.

Keep promoting your products and services to grow your business by using a well planned digital marketing campaign.
.

Are you an action taker, or a procrastinator?

What is the main focus of your business? No matter what your market, the goal is to make money. In order to do that, some planning is needed.

Sadly, many people don’t take action because they don’t know what to do. That is in business as well as life. You know where you want to go but without a roadmap, you aren’t going to get to square one, let alone the destination.

Knowledge is one of the great equalizers in our society. It’s who you know but also what you know that counts. But even more important, it’s what you do with what you know that counts. Sometimes, you can outsmart someone with better contacts by simply using your noodle.

If you want to be an entrepreneur, learn all that you can about the ins and outs of business, including:

* Business start-up
* Writing a business plan
* Website set-up
* Advertising
* Marketing
* Product branding

The more that you understand on the front end, the easier it is to formulate positive actions you can take to get results in your business.

So, what’s next? Well, since you are armed with the knowledge, it’s time to put that knowledge to good use. Most businesses need money to get started, even Internet businesses. The start-up costs are quite low with the latter, but you’ll still have to have some funds.

Nothing in business will just fall into your lap, so a bit of pro-action is needed. Go in search of what you need. Make a list. If it’s money, calculate exactly how much you will need plus a cushion to see you through to the first client payment. If it’s equipment, list that also.

Now, you have a place to begin. Talk to family and friends about your business venture. Host a gathering to present your business enterprise and see if they want to invest. If it’s a smaller venture, it could be as simple as asking your spouse if the family can spare the start-up funds.

Scour the Internet. There are tons of sites that offer free content and eBooks on various aspects of marketing. If you want to create a business website, check out reviews on website hosts and blog hosts. Join forums and business groups with similar interests and ask questions. A large part of the information you need to get your business off the ground comes at no charge - you just have to be willing to ask for it.

Before going further, consider what you have accomplished so far. Your business idea has taken shape in your mind and been translated into tangible efforts. You have your starting money, equipment, and resources to set up a website and begin marketing your product or service.

Now, implement what you have learned. That’s right - TAKE ACTION. You’ll encounter glitches along the way, but you have established relationships with other businesspeople to help you overcome them. Success in business comes in small steps. With every piece of knowledge and contact you make, another opportunity is born to help you move a step closer to your goal.

So, to get the results that you want in your business, you must take the necessary action.
.

Online businesses are started everyday, and so you want to join the mobs and start an online business of your own. Just like a brick and mortar business, there are things to tend to before you actually start finding clients and making some money.

Below are some tips for your journey into entrepreneurship.

1. Flesh out that idea. At this point most traditional businesses would construct a business plan. It details your strategy for getting started, how you will make sales and when you expect a profit, among other things. If you know what area you will start with, that’s great. If you only have a general idea, you need to do some more digging. Research the viability of your idea, check the competition and make sure there is a place for you, your products or your services.

2. Do some keyword research. This is a helpful tool for identifying your market and for niche marketing. When people search on the Internet, they use certain words that will return the results they seek. Those keywords can be widely used (getting millions of results) or not (with a few thousand results). Some words are overused on the web. You’ll want to pass those up in favor of others that haven’t been exploited by online marketers. Keep a record of those keywords for later.

3. Set up an office. You’ll need a place to work with a computer, desk, chair, and Internet access. Most people have all-in-one printers so they can manage other office tasks easily. Since your business runs in cyberspace, invest in the fastest Internet connection you can get in your area. Don’t entrust your business profits to dial-up.

4. Create an online presence. This will be your headquarters. If you don’t know how to create a website, do a little reading on the subject. In the meantime, shop around for a good webhost. Here are a few things to look for: tutorials for set-up, decent price, lots of bandwidth, design templates, extras, and 24-hour assistance. No one wants to be left hanging after they’ve paid their money.

5. Choose a domain name. The name of your business website needs to appeal to the search engines. You can use some of those keywords you found to come up with a name that is relevant to your business and catchy at the same time. When using more than three words, use hyphens between words to make the name easier to read. A domain name search will tell if the name is available or not. Register your domain name with a reputable service. Be sure to renew it every year so you don’t lose it.

6. Use some simple techniques to drive traffic your way. SEO content is one avenue. If you love to write, create eBooks to sell or give away on your site. Join business forums to learn about online marketing and how to showcase your product. For selling products, you’ll need to add an online storefront to your website.

Are you interested in starting an online business? Use these tips to get the ball rolling on your venture and get it while you can.

How important is a website for your business?

The goal of any business is to make money. To do that you need to get the word out about your products or services. One way that you let people know you exist is with a business website. And today you can reach prospects and customers not only in your local neighbourhood, but all around the globe.

Some ask if a business website is truly important. The answer to that question is found in the advantages of the website to increase business profits. A business website is an advertising tool you would be unwise to pass up.

Advertising offline is how businesses tell others about their products. You run newspaper ads, use billboards (if you can afford that), direct mailings, and flyers - to name a few. The more visible you and your product are, the more people you have a chance to attract.

A business website does the same for online businesses and home businesses that want to move into new markets. Think of it as your online billboard, but this one is more affordable. Using a business website, you get to showcase your products in the most flattering light possible. Anyone who visits will see the best you have to offer them.

Business websites work for small as well as larger businesses. Websites can be set up to run an online store, answer questions for customers, provide useful content, and gather information from customers. All of these things you have to do yourself with a brick and mortar business that has no website presence.

Business websites allow for the streamlining of almost all processes pertaining to your business. You can send electronic invoices to clients, pay business expenses online, and pay any contracted employees. The paper trail is a thing of the past with virtual businesses. But, if you did need a document, they can be safely accessed on your computer or flash drive and printed.

Business websites allow for 24-hour shopping. Showcasing your products at a trade show or flea market allows you 8-10 hours a day to attract customers and make a sale. With a business website, anyone in the world can view your products on your website and purchase what they want. It could be three o’clock in the morning where you are but your store is open for business half way around the world where it is later in the day.

For brick and mortar businesses and virtual ones, a website adds credibility to your products. A potential customer can see and get all the information they need about a product before they buy. Posting customer testimonials helps, too. For brick and mortar, a website shows that you have taken the next step in your business growth. Now, the customers who spread the word about you to their friends have a place to direct them to that doesn’t require getting in the car and driving somewhere.

A business website is a great asset to any business. With so many web hosting companies, and the inexpensive costs of purchasing domain names, setting one up is easy to do and it gives you an online presence to increase the visibility of your business.

Increase the visibility of your business and get online with a website today.
.

Five Tips to Beat Procrastination
September 1st, 2009

Are you a procrastinator? Imagine knowing how to beat procrastination and JUST DO IT!!

Why do it today if you can do it tomorrow? Thinking like that is the beginning of the end when it comes to getting anything done — work or home chores.

The key to being more productive at work is to stop procrastinating before it gets a foothold in your thinking process.

Why do you procrastinate? There are several reasons and some might surprise you. Fear of failure is one reason. No one wants to be make mistakes but they are a part of life and they do happen to everyone.

Fear of success is also a reason why you might procrastinate. Here is the rationale: If you succeed you will be expected to do so all the time. The pressure alone can stop your work.

Stress causes procrastination, too. It is easier to deal with a problem by hiding and pretending it will go away than meeting it head on. The problem is that the day you are ready to deal with it never comes.

Use the following five tips to stop procrastination from hindering your work.

1. Make a list. Use dashes instead of numbers so the items on the list aren’t ranked in any particular order. Add deadlines so that you can prioritize the list. As you finish a task on the list, cross it off with a colorful pen. Every time you look at the list you will get a sense of accomplishment.

2. Set aside time for other tasks
. All work and no play, as they say. Sometimes when you work, you’ll notice your mind thinking about taking a break and doing something else. We’ve all done it. Avoid those breaks in productivity by scheduling time to get away and take a break. Knowing that you will get a break makes you want to stay focused on your work until that time.

3. Don’t overload your schedule. If you have too much to do in a small span of time, procrastination will surely creep in. No one wants to slack off at work, but biting off only as much as you can chew is not the same thing. You are more productive when you can manage your tasks instead of drowning in them and missing all of your deadlines.

4. Find coping mechanisms
. Stress can lead to procrastination. Deal with the stress before it affects your work. Learn breathing techniques; take an exercise class; chant a mantra. Whatever will relax you can also keep you working.

5. Stay organised. A desk piled with papers, folders, and sticky notes is not what you want to see every morning you walk into the office. Keep your desk neat and everything where you can find it when you need it. Organisation stops you from abandoning the task at hand because of a misplaced file.

Procrastination is hard to beat because it comes from within us.

Make good use of the above to regain your level of productivity in the workplace, and follow the five tips to beat procrastination once and for all.
.

Stress affects us all at some time or other, and anxiety or stress is a constant factor in our lives. We can learn to peacefully coexist with it or let it ravage our lives. One place where stress is particularly high is in the workplace.

Learn to reduce your stress and enjoy your work life.

Stress at work is a normal occurrence in today’s society. With economic pressures everywhere, no one’s job is safe. Just knowing that you could be laid off creates enough anxiety to impact your productivity and your health. Here are some tips to help reduce stress at work:

Tip No. 1. Prepare yourself before work.
It is easy to get caught up in the negative atmosphere in a workplace. Resolve each morning that you will focus on the positive and not indulge in gossip or any other activity that brings down the morale at the office.

Tip No. 2. Get plenty of rest.
Sleeping between seven and eight hours a night gives the body time to repair you. Even your inner workings need downtime. Lack of sleep causes jitters, lack of concentration, irritability, and health problems.

Tip No. 3. Leave early in the morning.
Traffic jams, accidents, and car problems can turn that easy thirty minute commute into a forty-five minute one. With no time built in for error, you’ll stress out easily. Give yourself an extra fifteen or twenty minutes to make the trip.

Tip No. 4. Keep yourself in shape.
Exercise benefits the body and the mind. Stronger muscles and more blood flow to the brain increases clarity and decision making. Stress won’t get you down so easily when you are strong enough to combat it.

Tip No. 5. Eat a healthy diet.
Eating the wrong foods can affect your body and your work. Eating a heavy meal for lunch can make you lethargic all afternoon which ruins your focus and productivity. Choose healthier alternatives to keep the body in tiptop condition.

Tip No. 6. Don’t overload your schedule.
Keep your workload manageable. There will always be another day at the office to get things done. Leave a fifteen minute window between appointments in case one runs longer than you expected.

Tip No. 7. Delegate duties to others.
No one said that you have to get every task done all by yourself. If you work with a team, share the duties to avoid stressing out over each detail.

Tip No. 8. Take breaks throughout the day.
It could be as simple as getting up from your desk and taking a walk around the office to clear your mind. On your scheduled breaks, get away from your desk. You are more tempted to work when you stay at your desk and you won’t even feel like you got time away.

Tip No. 9. Learn to communicate effectively. You’d be surprised how many hard feelings come from misunderstandings. If you have a problem with a co-worker or manager, go to them and let them know. Letting the problem fester or spreading bad vibes around the office is one way to get a bad reputation, or worse, fired.

Tip No. 10. Avoid bad habits. Using alcohol or cigarettes to ease stressful times can lead to addictions you’ll have a hard time letting go of. Alcohol is a depressant and nicotine will only heighten your anxiety.

Stress can help you or hinder you. Be more productive and learn to manage it stress in the workplace.

If you’re feeling confusion, frustration or overwhelm, consider the suggestion that you may need to declutter your office and your mind.

Who realises that the state of your office would affect the state of your mind? Simplifying things around your office, whether at home or in another building altogether, will lead to greater peace of mind and a more productive environment.

Your office doesn’t start off in a mess. The desk is clean, papers are in piles, and you can see the telephone. Every time you walk in, you’re ready to work because everything looks so neat. Over time, all of that usually changes.

For a home office, clutter is not a unique problem. The clutter is not only papers and mail for your business but also other people’s stuff: family paperwork, bills, kids’ toys, newspapers, kids’ homework, and an assortment of odds and ends. The possibilities are endless.

It has been eluded to that an out-of-control office space can lead to a depressive state of mind. The process of finding what you need when you need it is frustrating. The thought of taking the time to slim down those towering piles of paper creates anxiety. Dealing with that adds to the pressure of work deadlines.

Don’t worry because help is on the way. Following are five tips to change your view in and of your office space.

1. Do a little every day. If your office is already a mess, the problem won’t resolve itself in a day. You don’t have to take a holiday to clean your office. Instead, create a plan of attack detailing what decluttering tasks need to be tackled around the office. For the first week or so, those piles might still seem daunting, but relax in the knowledge that you are whittling it away.

2. Stop junk mail at the door.
Junk mail has a way of piling up…everywhere. Most people hit the highlights of their mail as they walk to their desk or back in the house. Anything that you know is an advertisement, throw it away right away.

3. Use of filing cabinets. They are there to help you. Use hanging folders inside to organize invoices, finished project paperwork, requisitions and more. If the paper is in a filing cabinet it is off of your desk. Easy to read labels assist you to find any of this information later.

4. Go paperless. In today’s society, more and more businesspeople are throwing off the paper for the virtual. Instead of keeping dozens of paper invoices, create computer files for the information. If you need a copy of the invoice, it’s as simple as accessing the file and printing it. To avoid losing the information, back it up on a flash drive or hard disk.

5. Put everything in its place.
Every home or office has a junk drawer. That’s where the odds and ends we can’t be bothered with organizing seem to end up. Instead of creating a black hole in your office, find a place for everything right down to the paper clips, and stick to it.

Organizing a mess is not easy. However, once you’ve decluttered that office you will feel better about working there.

Make a deal to avoid future clutter by using the above five tips. You will not only improve your efficiency, but you’ll be more productive as well.
.

What is Brand Recognition? How does one achieve brand recognition?

In today’s society, we associate different products with tag lines and commercials. This is all a part of brand recognition. Just to hear the name of a brand brings to mind the type of quality and the type of advertising associated with it. Brand recognition is a desired achievement for anyone in business.

You might not be as huge as Nike or Pepsi, but who’s to say that one day your product won’t instill the same loyalty? Brand recognition is not just a tangible quality but also an intangible feeling. We can touch a product, use it, and determine if we like it. The intangible feeling is how a brand is perceived by the public.

A business that markets a product knows their product. How does it feel, taste, or sound? What makes it stand out from the rest? There are plenty of sodas on the market but Pepsi and Coca-cola are the names that people can quote you off the top of their heads. It could be the flavuor or the design of the logo.

You can achieve brand recognition with your product. Let the customers associate positive words with your product and increase your sales.

Here’s how you can achieve brand recognition for your business:

1. Determine what sets your product apart from others. It could be that you are a small business with home-made products. The home-made stitching or lettering spells quality and that is what you want people to know. Maybe prompt customer service is your brand or timely delivery.

2. Survey your customers. The best way to find out anything is to ask. What do they think of your product? Online surveys and quality assurance measures create information that you can use to tweak your product or service, until it reaches the level that satisfies customers completely. You can use focus groups or telephone calls to determine how well or not well you product is doing.

3. Make your unique brand a reality. Use the information from various sources to give life to your brand. If you offer home-made dolls or cloth napkins, or a dating service, advertise using your special quality. It can help with developing a daring new logo or a tagline. Demonstrate to each customer your brand in action every time they come to your website.

4. Use other media to promote your brand.
Advertise on websites; make short videos, newspapers, and the like to bring attention to your brand. Customers can choose your product over a similar one because you have free shipping or an excellent return and exchange policy.

A brand helps a business to survive in the tough market where there are plenty of products to choose from. Yours will stand above the others with a brand that adequately represents your company and is demonstrated to each customer.

Consider what makes your business different from the rest. What features, characteristics or benefits can you offer to achieve brand recognition.
.

What an awesome weekend we had at the Accelerate In Business Stiletto Camp. An awesome line up of speakers shared their expertise with a wonderful group of women and a few brave men, who are serious about taking their business to the next level.

Check out - Accelerate In Business and see what an amazing time that was had by all.

Thanks to all who participated. Let’s continue learning and growing, and make 2010 an even bigger and better event.

Cheers

Filed under: Live Events — Tags: , , , — Danette Hibberd @ 9:59 pm