Fabulous Beyond Forty Club > Website Tools Resources > Effective Article Writing
Effective Article Writing To Boost Traffic
Effective Article Writing To Boost Traffic is a crucial part of your marketing strategy if you wish to drive traffic to your site.
Your goal is to have your articles show up in the SERP or the search engine results for the keywords and phrases that you are writing about. So, what are the necessary steps you need to take to ensure you always produce effective article writing.
Following are tips on how to write effective articles every time.
Really work on your title
"The first three to five words of your title determine the success of your article in terms of how much traffic will be generated back to your website from the article. Success is only possible when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic." Before creating your title, make sure you do your keyword research on relevant searching words and phrases.
Using the keyword phrase, 'Effective Article Writing' see an example of an in-effective title:
"7 Top Tips to Ensure You Write Your Articles Effectively"
compared with:
"Effective Article Writing - 7 Top Tips For Successful Articles Online"
Notice, I also included 'Succesful Articles Online because my keyword research showed that this phrase was also commonly searched.
Ensure quality is present
Remember, not just any old article will do.
Some article submitters become so taken with winning the search engines with keyword density and positioning they forget to fulfill the needs of the reader. So, instead of driving traffic to their site, they are turned away. Effective article writing means your articles should be informative, easily readible, sensible and relevant. The better quality in your article, the more likely other webmasters will want to use the article, and in turn drive more traffic to your site.
How to Make Your Marketing Articles Effective to Boost Traffic:
How long do articles need to be?
Some directories accept articles of only 350 words, however, the best articles are between 500 and 750 words in length. Break your article into smaller paragraphs and use bullets or numbered points for ease of reading.
Do I need to use SEO in article marketing?
You must consider the various points of SEO, however, be warned that although you are wanting the spiders to find your article, they will be read by humans and so need to make sense. Select your keywords carefully. Ensure your keyword is included once in the Title, and several times early on in the article. Effective seo includes using your keyword in the opening and closing sentences, and then scattered in the article. Do not overdo the keyword use and keep at about 2-3% density. Make sure that your article is relevant to the title eg if you are writing about gardening and your keyword is 'roses', don't write about wheelbarrows or lawnmowers.
What about duplicate content?
and the fear of the search engines. Worry no more. This free report to download below will show you all the secrets and keep you absolutely safe online.
Is a Resource Box necessary?
Yes. The Resource Box is critical to your success because it is what SELLS you and is your 'Currency of Payment' for allowing others free use of your article. Your article GIVES, however the Resource box TAKES.
What should I include in the Resource Box?
Your Resource Box should include your name and your website url eg Helen Jones of http://www.yourdomain.com. Include your USP (Unique Selling Proposition) and a Call to Action. Keep it brief but use this to tease the reader to want more. An example of an effective resource box is:
Accelerate your own success as Danette Hibberd, Success Coach aka Success Goddess will boost your journey with 5 FREE gifts at http://www.FabulousBeyondFortyClub.com. Why wait when you can take action today?
No one cares about all your other websites, or each and every one of your credentials so LEAVE THEM OUT. Do not include advertisements or pitches for products that are not relevent to the topic of the article.
The Benefits of Article Marketing To Boost Traffic are many - do it today, and do it quickly, easily and inexpensively with Article Marketer.
Check this latest report to Avoid Duplicate Content when article marketing.
Need a template to write and submit your articles - use the new 8 Minute Article Writer
More information on Articles, see the Benefits of Article Marketing To Boost Traffic.
I trust you have learned the tips on Effective Article Writing.
Fabulous Beyond Forty Club > Website Tools Resources > Effective Article Writing
.